Guidelines To Promoting A Successful Christian Concert
14 Weeks From Day Of Show
- TICKET SALES: This is one of the most critical steps in the process. CONTACT US so we can help you set up your online ticketing platform as well as get you set up to sell tickets for your event through Facebook. The next step is to set up ticket outlets at bookstores and churches. All they need is web access. We handle the rest. Be sure to list all of the locations you are selling tickets on all of your promotional materials.
Have your tickets printed. We can print hard tickets for you to have at your church or event to sell. Often the cost of this will be absorbed by a local business in exchange for using their logo on the ticket. We offer three different locations you can print sponsors logo’s on your event’s tickets. You might even work a deal whereby the ticket stub is used as a discount coupon for their customers. Contact us for all of your online ticket needs. Contact Trinity Tickets.
- RADIO: Contact the local Christian radio station about advertising and possibly having your artist does an interview to promote your event. Get rates and ask for discounts and special promotion policies. Explore all public service announcements options with radio stations and TV stations. See what other upcoming concerts they may know about or be involved with in your area so that you can possibly promote your event at theirs.
- DIRECT MAIL: Make arrangements to do a direct mail campaign. You should try to mail to as many churches as possible in order to saturate your market (MORE IS BETTER). You can always create your own list by Googling churches in your area, which can be time consuming but is FREE, and the list you create could be very valuable for future concerts. When it comes time to do the mailing, CONTACT US as we can help put together a great marketing piece for your event and offer competitive mailing rates.
- FACEBOOK: With over 600 Billion people using Facebook it’s a must for promoting your event. Creating a Facebook Ad only takes about 5 minutes. You choose the target audience and only pay when someone clicks your ad. Using the Facebook demographic tools you set up your ad to only show to people of your choosing. It’s a great tool to advertise your event to thousands with very little out of pocket expense.
It is vital that your mailings arrive at least six weeks prior to the concert. When sending a mailing of this size you can usually get a bulk rate discount. Use your churches non-profit permit to get the lowest postal rate possible. You must give the post office a substantial amount of time to ensure your mailing arrives on the determined schedule – remember, bulk mail usually takes two to three weeks to be fully delivered. Be sure to go talk to the Post Office first about bulk mail minimums before you mail.[/vc_column_text]
8 to 12 Weeks From Day Of Show
6 Weeks From Day Of Show
2. Send announcements to all free publications (activities calendars, church bulletins, newspapers, radio, TV, cable shows, schools, youth programs, etc.).
3. Your mailing should have arrived by this time. Check with people on your list to see when they received theirs.[/vc_column_text]
4 Weeks From Day Of Show
2. Artists radio interviews should be scheduled and approved by this time with the artist’s management.
3. Make arrangements for counseling materials to be available and plan for follow-up counseling to any attendee who makes any kind of decision for Christ. Check with local pastors who might be available for the evening or to disciple and counsel as part of your follow-up efforts if a Gospel presentation is going to be made.[/vc_column_text]
3 Weeks From Day Of Show
2. Check tickets every three days. Redistribute tickets if necessary. No outlet should be allowed to run out of tickets if other outlets still have them. Emphasize to your outlets that just because they ran out of tickets that there are still tickets available. Make sure your outlets can contact you if they need more tickets or have questions.[/vc_column_text]
7 Days From Day Of Show
2. If you have not already discussed arrival times and last minute details with artist’s road manager, call him to confirm appropriate arrangements. His name and contact info is usually in the rider you received.
3. If you agreed to provide lodging, be sure to have hotel rooms reserved and prepaid in the artist’s name. There is often confusion at the desk so be sure that artist’s name is correctly spelled out, and if possible, a confirmation number is assigned and given to the road manager.
4. Have meals or food money arranged according to the contract, and be sure to follow the food guidelines provided in the rider.[/vc_column_text]
Day Of Show
2. Meet with the road manager that morning at the venue to cover details on load-in, set-up, sound check and load-out as well as a the meal schedule for artists and crew (see rider guidelines) as well as volunteers.
3. Have tables set up in the merchandising area and several people available to help with selling the artists merchandise.
4. Have an expense record sheet completed (door sales can be added following the concert) and receipts on hand so you can settle up quickly if the artist receives a percentages of ticket sales.
5. Brief ushers and staff on their duties at least two hours before concert time.
6. Prayer time with artists, crew and counselors usually takes place an hour or so prior to the concert. Doors usually open to the public 30 to 45 minutes before concert time, but always check with the road manager before opening doors.
7. Be sure you have a way to capture the name and address of all that attended so you can send flyers to them in the future. By using our ticketing platform you will have already accomplished this at the time the ticket was purchased![/vc_column_text][/vc_column][/vc_row]